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Cloudflare Blog

Technical deep dives, product updates, and insights from the teams that are helping to build a better Internet.

We just shipped support for the ugliest part of HTTP: Vary

Vary support is now available in Cache Rules on every plan. You can normalize known negotiation headers, pass exact values through to the origin when those small differences matter, or bypass cache when the variation is too unpredictable.

Introducing Adaptive Intelligence: Undermining the economics of every bot attack

Bot operators have historically had the economic advantage, bypassing static, deterministic detection rules with cheap proxies and retooling. Cloudflare's new Adaptive Intelligence engine flips this dynamic by autonomously learning from the meta-signals of live traffic and deploying disposable rules, making automated attacks too expensive to sustain.

Say it once: introducing Bot Preference Sync

Cloudflare's new Bot Preference Sync automatically aligns your robots.txt file with your AI bot policies for Search, Agent, and Training. Easily manage which bots access your content without maintaining static files.